Lindy France s.a.r.l and ALSO France s.a.s. launched a distribution partnership for the French market at the beginning of June. Initially, the partnership comprises a selection of approximately 300 products used in combined AV and IT connectivity solutions from Lindy. With this partnership, both companies want to develop new business areas together: ALSO will benefit from Lindy’s technical expertise and industry knowledge in the field of audiovisual and IT technology, and Lindy will be able to draw on ALSO’s comprehensive logistics network and close relationships with dealers, system houses and system integrators.
The partnership, which began in June, is intended to proivde ALSO’s French customers with an optimum range and maximum variety of connectivity solutions. ALSO will also benefit from Lindy’s expertise in AV and IT:
“Lindy offers the best of both worlds in terms of connectivity. On the one hand, Lindy has been present in the IT sector for decades and has a wide range of products to offer, the quality of which is highly appreciated by professional users,“ says Stephanie Pinon, Senior Product Manager at ALSO France. “On the other hand, Lindy has been offering high quality connectivity solutions sich as switches and extenders for many years, which are becoming increasingly important for system integrators and AV specialists. Because of the increasing complexity of professional applications such as displays in foyers or conference rooms, their customers are increasingly turning to high-performance AV solutions such as those from Lindy“ continues Pinon.
“The sales agreement currently covers around 300 products from Lindy’s entire portfolio and thus covers all connectivity solutions for distriubting, expanding, connecting and converting AV and IT signals. These include Lindy’s popular AV extenders, splitters and switches. But cables such as the ‘Cable Line‘ product range launched by Lindy in 2018 will also make an even wider range of audiovisual products available to ALSO customers. Customers throughout France can now access Lindy’s full range of products and purchase them from ALSO,“ comments Claude Kruger, General Manager of LINDY France s.a.r.l.
The partnership is in line with Lindy’s global business strategy, which focuses increasingly on partnerships with distributors for the distribution of Lindy solutions and audiovisual technologies. Lindy has already entered into partnerships with leading distributors in several continental European countries such as Germany, France, Italy and Switzerland, and Lindy is now entereing the third European market with France as part of a Europe-wide distribution agreement with ALSO.
Company Profile ALSO France s.a.s
ALSO France s.a.s. belongs to ALSO Holding AG (Emmen/Switzerland). ALSO brings together suppliers and customers in the ICT industry. The company offers services at all levels of ICT value creation from a single source. In the European B2B marketplace, ALSO Logistics Services, Financial Services, Supply Services, Solution Services, Digital Services and IT Services combine to form individual service packages. ALSO’s portfolio includes more than 188,000 articles from around 500 suppliers. The Group employs around 3520 people throughout Europe (annual average 2016). In fiscal 2016, the company generated sales of 8.0 billion euros. Further information can be found at www.also.fr
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